In this powerful video, people from all walks of life share what it really feels like to live through today’s cost-of-living crisis. As prices rise and trust in brands erodes, their voices reveal the emotional toll of tough trade-offs, growing loneliness and everyday uncertainty. These stories challenge brands to go beyond price and build genuine, lasting relationships rooted in empathy and clarity. Watch to understand the human impact behind the headlines—and why now is the moment for brands to rethink what people truly value.
New Balance didn’t chase trends—they built a cultural radar, asking real humans what moves them. This is the story of how New Balance tapped into global insight, local nuance and always-on community with C Space to stay in step with the future.
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
Explore how to tailor engagement using cultural fluency, mobile-first tools and human insight to create meaningful brand relationships across diverse audiences.
