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Innovation doesn’t have to begin with a blank page, a new brief and weeks of rebuilding customer context. Online communities keep the conversation going, helping teams spot the small signals that point to unmet needs and find a more human starting point for what comes next.
In this edition of Hall & Partners Interview with an Expert series, Colleen Gregg speaks with C Space’s Dave Savage about the retail trends shaping 2026 and beyond. From AI-powered personalization to more experiential shopping, they explore how changing consumer behavior is reshaping retail and sports.
As AI makes it easier to generate answers, knowing who’s behind them matters more than ever. For research teams, the opportunity lies in the customer relationships they’ve spent years building and what becomes possible when AI helps unlock that knowledge.