The smartest answers often start with secondary data analysis
Business decisions demand fast, reliable insights—without breaking the budget. That’s why our toolkit includes secondary market research—a smart, cost-effective way to explore existing data and what you already know, test hypotheses and uncover quick answers. It helps you stay agile, prioritize effectively and preserve your research budget for what matters most—net new learning that drives real business impact.
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Synthesize market research insights with the industry’s most robust secondary analysis
There’s no shortage of data out there—you just need to know where to look and how to make it work for you. Secondary research, also known as desk research, is a smart way to stay ahead of shifting consumer behaviors, evolving markets and competitive moves.
It is the perfect complement to your insight communities research. By identifying what’s already known, it sharpens your focus—helping you ask the right questions, shorten activity length and design more targeted hypothesis-driven activities. Our secondary research analysts explore consumer segments, markets, technologies, new opportunities and competitors through multiple lenses, and then synthesize and contextualize that knowledge to uncover actionable patterns and trends.
Escalent Group has created focused products that answer the most pressing business questions related to your competition, your market and business environment, and your growth. Your C Space partner can help you set up one of these product engagements, or they can design a custom engagement to fit your specific needs. Here are just a few of our secondary research products:
MarketScape: New market entry or expansion is a high-risk, high-reward endeavor. It requires a thorough investigation of inherent potential and challenges, so you know where to play and how to win. MarketScape reveals actionable intelligence before forging a path into new verticals, product categories or regions.
CompeteScan: In today’s competitive landscape, minor players or new entrants can transform into archrivals overnight. Staying informed about, and ahead of, the competition is an important part of your own go-to-market strategy. CompeteScan is for organizations that need to track their competitors’ strategic moves, while gathering balanced perspectives into critical success factors and potential pitfalls.
OpportunityScan: Entering a new market/product/vertical/geography is a critical, high-stakes decision. Thorough analysis and evaluation of options helps define strategies that align with your business goals to position you for success. OpportunityScan is for organizations who are navigating uncharted waters by evaluating options, aligning them with their resources and developing a successful strategy.
From data to insights: Fast, focused and actionable direction
Our secondary research approach goes way beyond a quick ChatGPT or Perplexity search. We begin by turning your business challenge into focused information needs—then explore a wide range of sources, from consumer reviews and expert opinions to social media, blogs, podcasts, product literature, patents, academic research and paid databases to get you more, validated answers. We also layer in your internal data to reveal insights that are sharp, relevant and decision ready.
You can trust our secondary research more than other market offerings because it’s done by industry experts, bringing deep knowledge of your sector to contextualize findings for your business and market realities. The results are insights that are as informative as they are actionable. And we deliver them in the format that best fits your audience—whether that’s a traditional secondary research report, an infographic, battlecard, interactive dashboard or newsletter. Used as a standalone tool or a strategic foundation for further research, our approach gives you the clarity and confidence to move forward—faster.
Maximize your research budget and your business impact
Ask about secondary market research from our industry and analytics experts today.
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