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Ads hold the power to shift how we think, how we feel and how we relate to one another. Through our global Ad Flash series, four clear themes emerged that show how inclusive advertising is evolving—and where brands have the opportunity to lead with authenticity and accountability.
Gender bias isn’t just a bad habit. It’s a pattern that delays diagnoses, lowers adherence and erodes trust in healthcare. For brands, that bias is also a clear market gap—and an opportunity to step in with advocacy, education and solutions that truly serve women.
As in every industry, the challenge for pharma is to create the best possible digital customer experience—creating digital health tools that actually work for the people who use them. That means designing for integration, usability and real-world behavior.