Innovation Cookbook: Recipes for Smarter Growth

Cooking up what’s next in innovation, this guide shares proven recipes, practical tools and case studies to help brands unlock smarter growth and stronger customer connections.

Innovation has never been more challenging. Pressure is high, budgets are tight, and the risk of rushing to the wrong solution is real. The Innovation Cookbook helps leaders uncover hidden needs, generate stronger ideas and build concepts that thrive in the real world.

Inside, you’ll find practical “recipes” drawn from some of the world’s most innovative brands—including Global Hotel Alliance, IKEA and Converse—alongside the tools and methods to help you move from pressure to progress.

Make innovation work in the real world

The Innovation Cookbook isn’t just inspiration—it’s built for execution. It gives you the frameworks, ingredients and guidance to help you go from idea to impact with confidence.

You’ll learn how to co-create with customers, prioritize concepts through creative qual and quant and test and refine ideas with real-world constraints in mind. Plus, you’ll get a behind-the-scenes look at how leading brands tackled tricky challenges and delivered breakthrough results.

Whether you’re starting from scratch or refining what already exists, this guide gives you the tools to make smarter decisions—faster.

Let’s cook up what’s next, together.

Discover how the innovation cookbook helps you to:

1.
Build better ideas with your customers.

Go beyond surface needs with collaborative tools that help you unlock insight, provoke new thinking and create solutions that resonate with real people.

2.
Choose the right tools for the task.

From behavior labs to design sprints, learn when and how to apply the best-fit methods for co-creation, testing and optimization.

3.
Navigate innovation with more clarity.

Find clear paths forward through ambiguity. The Innovation Cookbook shows you how to align teams, reduce risk and move bold ideas from sticky note to shelf.

SERVICES:
Co-Creation / Concept Creation, Concept Evaluation, Insight Communities, Product Development / Optimization

Download the Innovation Cookbook

Get practical recipes, proven tools, and case studies to help you unlock smarter growth, solve the right problems and co-create breakthrough ideas with your customers.

Business models are under strain. 42% of global CEOs say their company won’t survive the next decade without reinvention–up from 39% in 2023.

PwC (2025), Global CEO Survey

Ready to Bring a Recipe to Life?

Whether you’re cooking up something new or refining what already exists, we’d love to help. Our innovation experts can tailor the right mix of tools and approaches to fit your challenge—and move you from idea to impact, faster.

LET'S TALK INNOVATION

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