Build real relationships and real brand growth with insight communities

As AI helps us work smarter and faster, it’s important to stay grounded in what only humans offer: real connection. C Space insight communities offer curated, safe spaces for real people to connect with and advise your brand. When you need a flexible, ongoing relationship with your audiences, insight communities deliver.

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Authentic relationships. Deep insight on demand. Smarter decisions.

Communities are private, flexible research environments for brands where your audiences come together to help shape your organization’s growth.

Whether over six months or 16 years, the relationships you build with your customers in a community offer a trusted partnership to support multiple projects all in one place. And in a world where people seek meaning, a voice and value from brands, C Space online insight communities provide a safe space for people to share human truths and lived experiences in an expertly moderated platform.

Yes, it’s about them—community members feel rewarded because they see the impact they’re having on your brand. And it’s about you—you get an audience at the ready, primed to share their wisdom, whether you need them at the drop of a hat or over a longitudinal project. From DIY through full-service consultancy, our continuous feedback communities address multiple insight challenges in one solution.

A proven, human-led approach to engaging customers through insight platforms

Our online market research communities are perfect for a huge range of challenges. Here are just a few:

  • Rich, immersive customer understanding projects, including innovation, ethnography, customer journey and usage & attitude.
  • Fast, flexible feedback for campaign/concept optimization, message testing, just-in-time ad hoc, and live IDIs or focus groups.
  • Always-on access with longitudinal learning to unpack social, cultural, economic or brand trends.
  • And let’s not forget qualitative and quantitative research, as well as activation.

The list is endless! What makes them so effective? It’s our expert facilitators who probe using proprietary C Space Way techniques, honed over 25 years, to ask smarter questions that go deep. We also provide a warm welcome to community members, create clear engagement plans and get to know them as people. It’s this human-first approach that drives real value from every interaction, with 60+ smart tools to make things easy, efficient and fun.

But really, it comes down to the trust you build with real people, creating with—not for—them to achieve far better results for your business.

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Have a range of insight challenges and need deeper relationships with your customers to solve them?

Let’s build an insight community together!

Learn from our clients’ success in a community case study

Partnering with Colgate to Co-Create Impactful Communications with Patients and Professionals

Find out how Colgate worked with C Space to co-create patient- and professional-focused communications, using community-driven insights to ensure clarity, inclusivity and impact.

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Engage and Inspire Employees to Drive Customer-Centricity Through Insight Communities and Employee Engagement

Looking to inspire employees and strengthen a customer-centric culture? See how C Space helped Bupa engage 600 employees through live customer panels and insight communities that sparked empathy, action and cultural transformation.

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Explore our thinking on community

Rewriting the Gender Bias Script: How Market Research Unlocks Untapped Opportunities in Healthcare

Gender bias isn’t just a bad habit. It’s a pattern that delays diagnoses, lowers adherence and erodes trust in healthcare. For brands, that bias is also a clear market gap—and an opportunity to step in with advocacy, education and solutions that truly serve women.

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