THE BETTER WHY PEER CONNECTIONS 

How to succeed in the ever-evolving world of AI-driven research.

Thursday, January 30th
12-1pm ET

Laurie Bae
Managing Director, C Space

Jason Scott Headshot

Jason Scott
Vice President, Escalent

AI in market research

Now more than ever, AI is reshaping the world of research, enabling teams to deliver strategic insights, address challenges and uncover opportunities in new and innovative ways.

In this small-group discussion, we invite you to connect with peers to discuss AI’s most valuable applications in the research industry and explore real-world use cases.

Together with our experts Laurie Bae, managing director at C Space, and Jason Scott, vice president at Escalent, we’ll explore:

  • Community perspectives: A look at top concerns and opportunities shared by industry professionals like you. We will dive into what insights teams value in AI — and what’s missing.
  • Strategic insights and AI: How AI is transforming insight development today and where it could go tomorrow. We’ll explore perspectives on the potential and limitations of AI in research.
  • Case study highlight: Discover how our team is integrating both qualitative and quantitative methodologies to make AI a core part of our research process. Our experts will showcase specific tools and solutions that are helping us drive research quality.

This discussion is open to all experience levels — from those starting to explore AI’s capabilities to those already working with advanced solutions. Join us to gain practical insights and connect with a community ready to learn, share and lead in the evolving world of AI-driven research.

First come, first served.

Please note that registering does not guarantee you a spot if the session is full. We will follow up to confirm your registration status.


About The Better Why Peer Connections
Our objective with the Peer Connections series is to support your efforts in delivering value and impact as insights professionals, and to learn from and inspire one another as we elevate the voice of the customer within our respective organizations. This is a unique opportunity for insights leaders to come together to share ideas, ask questions and discuss solutions to the biggest challenges in our industry today.

This is a first-come, first-served event, and space is limited. Please note that we are keeping this event small to foster discussion, inspiration and peer exchange. If the roundtable is full upon signing up, a team member will be in touch with other opportunities for you to engage with the content.