Building the Next Generation of Insight Communities

What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?

We know that stronger brand-customer relationships build stronger businesses. The brands that thrive will be those that invest in building and sustaining relationships with their customers to create more relevant and enduring customer engagement strategies across products, services and experiences. And that means advancing technology to empower people, finding agile ways to meet all customers where they are, leveraging creative tools for deeper insights and providing human truths at speed.

To mark C Space’s 25th anniversary, we’ve published a special edition of Customer Inside, our most popular guide reimagined to look at where market research online communities have been, where they are and where we’re taking them to solve the biggest challenges for brands and their customers.

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Customer insight that drives business impact

Insight teams are under intense pressure, overwhelmed by volumes of data, the dizzying pace of business and increasingly fractionalized audiences. Add to that growing feelings of isolation among customers who are on a quest for deeper, more meaningful connections.

When done well, insight communities can knock out those challenges, allowing brands to leapfrog the competition by building deep, culturally intelligent relationships with their customers. Relationships that lead to better experiences and durable business growth.

Find out where C Space is taking insight communities next to ensure they solve a broader range of end-to-end business issues to drive sustainable growth. This guide is rich with perspectives from cross-sector insight professionals, thanks to our partnership with the Market Research Society (MRS), as well as secondary research and an existing knowledge audit from 25 years of practice.

Discover how insight communities help you to:

1.
Engage with the next generation of customers today

If your brand isn’t accounting for a diversifying consumer market and reaching audiences with increasing economic power, you will be left behind. Engage hard-to-reach audiences, translating insights into the enduring products, services and experiences your brand needs to stay relevant.

2.
Balance technology-led and AI-driven research with humanity

Enhance research quality by improving accuracy, efficiency and reliability at various stages of the customer research process with thoroughly vetted AI-powered insights. But don’t lose sight of the need for the nuanced understanding and insights only real humans can provide your brand.

3.
Drive impact through 
next-level storytelling

Insights are only as valuable as the action and impact they inspire. Apply a variety of storytelling techniques to customer insights, teleporting real human beings and real emotion to the boardroom to win buy-in from your C-suite.

SERVICES:
Audience Deep Dive, Brand Tracking & Evaluation, Co-Creation / Concept Creation, Insight Communities

Download the Customer Inside Guide

Better understand the most pressing issues for insight leaders moving forward, plus best practices to overcome them.

Insight communities remain unique in their ability to move beyond transactional interactions in online spaces. They are more than just a market research method—they unlock the full potential of relationships to fuel real growth.

Melissa Sauter, CEO Escalent Group (Escalent, C Space, Hall & Partners)

Let’s talk about your insight needs

Get 24/7 access to invested customers who give you the competitive edge your business needs through insight communities by C Space.

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