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Rewriting the Gender Bias Script: How Market Research Unlocks Untapped Opportunities in Healthcare
Gender bias isn’t just a bad habit. It’s a pattern that delays diagnoses, lowers adherence and erodes trust in healthcare. For brands, that bias is also a clear market gap—and an opportunity to step in with advocacy, education and solutions that truly serve women.
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Strategies to Improve the Digital Pharma Customer Experience: Patients, Healthcare Providers and Beyond
As in every industry, the challenge for pharma is to create the best possible digital customer experience—creating digital health tools that actually work for the people who use them. That means designing for integration, usability and real-world behavior.
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“Standin’ By:” Why Communities—from Campfires to Customer Research Panels—Help Us Survive and Evolve
Communities stand by us—protecting, connecting and driving evolution. In today’s world, insight communities are the campfire reimagined: intimate spaces where stories fuel strategy, and brands thrive through empathy and co-creation.
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Unlock Real-Time Feedback from Hard-to-Reach Audiences with Shared Online Communities
Shared communities are the “vacation rental” of insights—pre-built, flexible and easy to step into. They offer the benefit of deep customer engagement without the need for a long-term commitment. Explore how they work and the value they bring.
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What Truly Customer-Centric Cultures Dare to Do and Why It Matters
Bupa brought customers into the room, live and unfiltered, sparking empathy and action across 600 employees. Here’s how C Space helped transform customer conversations into cultural change and lasting customer-centric impact.
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Accelerating Insight: How AI Enables Agile Online Communities in a Changing World
As consumer behaviors shift overnight and businesses pivot weekly, traditional research can’t keep up. Insight communities offer a faster, always-on way to stay close to consumers—and with AI, they’re more powerful than ever.
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When AI Meets Cultural Intelligence: Navigating Human Nuance in Pharma Market Research
AI can unlock nuanced insights at scale—but without cultural intelligence, it can distort reality. Find out how blending cultural listening with AI keeps pharma research connected to real people’s lives.
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Building Deeper Customer Understanding: How Empathy and Storytelling Drive Insight-Driven Decisions
You don’t build customer closeness through data alone. True understanding comes from listening to real stories, emotions and dreams. Here’s how empathy and storytelling can guide better business decisions.
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Women’s Health Is Everyone’s Opportunity: Uncovering the Next Wave of Care Innovation Through Market Research
For too long, women’s health has been treated as a specialty subset—but that view is rapidly shifting. Women’s health is everyone’s health, influencing families, communities, economies and nearly every category of care.
