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From Signals to Solutions: Why Integrating Foresight and Innovation is Critical for Sustainable Business and Brand Growth
Future-ready brands don’t treat foresight and innovation as separate disciplines—they connect them through consumer insight to turn big themes into meaningful business solutions. Drawing on lessons from LEGO, Patagonia and C Space’s proprietary co-creation methodology, this blog shows why foresight without innovation is wasted potential and how co-creation unlocks long-term, sustainable growth.
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Standing with Consumers: Building Brand Resilience and Trust in a Cost-of-Living Crisis
As the cost-of-living crisis intensifies and the margin for error disappears, people across markets are redefining what value really means. In this moment between economic constraint and human resilience, brands that offer consistency, clarity and care become essential partners in helping people endure uncertainty.
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Making Space for New Patients to Share Their Stories: Driving Patient-Centered Research in Pharma
Discover how to thoughtfully connect with newly diagnosed patients—listening to their real-world challenges and turning those insights into more meaningful treatments, tools and support from day one.
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Beyond Representation: How Cultural Intelligence in Research Helps Brands Build Real Consumer Connection
Inclusion becomes meaningful when organizations build the cultural intelligence to understand the lived realities behind people’s choices—and design their strategies accordingly.
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Are Your Favorite Sneakers Hot or Not? Consumer Insights on Sneaker Trends
The world of sneakers moves at lightning speed, shaping fashion, culture and personal expression. Our latest insights reveal which trends are rising, which are cooling and how consumers decide what’s worth lacing up. Explore what’s shaping today’s sneaker market—and where brands can make their next big move.
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Inclusive Advertising That Resonates: Lessons on Representation from Global Campaigns
Ads hold the power to shift how we think, how we feel and how we relate to one another. Through our global Ad Flash series, four clear themes emerged that show how inclusive advertising is evolving—and where brands have the opportunity to lead with authenticity and accountability.
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Rewriting the Gender Bias Script: How Market Research Unlocks Untapped Opportunities in Healthcare
Gender bias isn’t just a bad habit. It’s a pattern that delays diagnoses, lowers adherence and erodes trust in healthcare. For brands, that bias is also a clear market gap—and an opportunity to step in with advocacy, education and solutions that truly serve women.
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Strategies to Improve the Digital Pharma Customer Experience: Patients, Healthcare Providers and Beyond
As in every industry, the challenge for pharma is to create the best possible digital customer experience—creating digital health tools that actually work for the people who use them. That means designing for integration, usability and real-world behavior.
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“Standin’ By:” Why Communities—from Campfires to Customer Research Panels—Help Us Survive and Evolve
Communities stand by us—protecting, connecting and driving evolution. In today’s world, insight communities are the campfire reimagined: intimate spaces where stories fuel strategy, and brands thrive through empathy and co-creation.
