An Interview with New Balance's Kasey Griesmer

Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.

In this virtual interview, Kasey will answer questions about her journey in insights and growing an insights function for greater reach and impact; the pivotal relationships that shaped her career and the moments where challenging conventional thinking paid off.

Modeled on New Balance’s global consumer research, we’ll also talk sneakers, style, performance and have Kasey reflect on an artifact from her life. With candid reflections on work and growth, you’ll walk away with professional and personal inspiration.

Escalent’s Dyna Boen will moderate this can’t-miss event for insights pros looking to lead with purpose and impact and WIRe’s Executive Director, Jessica Sage, will join for an introduction.

This webinar is in partnership with…