What Happens to Your Brand When AI Shapes Customer Choice?

AI is changing how consumers discover, evaluate and choose brands. As LLMs become a bigger part of the shopper journey, they could increasingly shape what customers see, trust and buy.

So how do brands stay relevant as AI gains influence over customer decisions?

On October 28, we’re bringing together industry leaders and Gen Z consumers in Boston, MA, for an in-person co-creation workshop to answer that question and build a playbook for brand relevance in an AI age.

Together, we’ll explore:

• How Gen Z discovers, evaluates and engages with brands
• What builds (or erodes) trust in AI-enabled experiences
• How expectations of AI differ across industries and use cases
• Where brands can add value as LLMs shape decision-making

Through candid conversation and collaborative exercises, you’ll hear directly from Gen Z, exchange perspectives with fellow brand leaders and identify practical opportunities for your brand.

We hope you can join us. Space is limited to keep the workshop intimate and interactive, so please register your interest below. We’ll follow up to confirm your spot and share additional event details.