Unlocking customer advocacy.
Since its introduction in
Harvard Business Review 16 years ago, Net Promoter Score (NPS) has become widely accepted as a foundational way to measure and manage business.
But at C Space, we have come to believe that NPS provides mostly broad strokes, akin to a compass, pointing companies in the right direction. We approach business questions from a customer centric and not a brand centric point of view. Although not mutually exclusive, this often requires an approach with a different frame of reference.
Download below to learn more about a framework for measuring consumer advocacy.