THE C SPACE BLOG
Get inside the insight.
CosMc’s Lands Out-of-This-World Customer Experience
As CosMc’s, a new beverage-led, alien-inspired, restaurant concept from McDonald’s, lands, we’re thrilled to announce C Space’s involvement in creating the experience with actual QSR customers.
Gen C(ovid): A New Segment Shaping the Future
A new study looks at the young people who stepped into their formative years amid the tumult of the pandemic. We call them Gen C. Learn about their unique values and habits – and why they matter to brands.
5 Ways Insights Leaders Measure MROC ROI
A successful online insight community delivers timely and relevant insights and recommendations with more actionable outcomes. But how do you prove ROI to key stakeholders?
How Should Brands Approach Lunar New Year?
We spoke to consumers to understand their attitudes towards the holiday and how they are marketed to.
Avoid Marketing Mistakes During Black History Month
According to US consumers, Black History Month marketing messages are missing the mark. Find out why.
The Power of Inclusive Marketing
300+ consumers share their current attitudes around Dr. Martin Luther King, Jr., (MLK) Day and how brands can avoid exploiting cultural holidays to sell products and services.
The New Role of Insights
Explore the evolving insights landscape and what it takes to keep your customers at the center of your business in 2024 and beyond.
The Role of Brands in the Cost-of-Living Crisis
How and where customers spend their money and time is changing. 600+ customers across 9 markets tell us what this means for brands.
Insights for a Time of Uncertainty
Jessica DeVlieger, C Space’s Global CEO, weighs in on the standout trends and most significant industry developments in ’23.
Making the Case for Inclusive Research
Insights leaders recognize the need to adjust research practices to account for a diversifying society, but what’s next?
Insights in the Age of AI
To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders.
The Gen Alpha Effect
An insights guide for brands and researchers to understanding the digital natives shaping our future.
Risk-Proof Your Future Strategy
Three critical principles on how co-creating with customers can make your foresight strategy more inspiring, relevant and actionable.
How Brands Can Address Climate with Customers
Four ways climate is hitting insights – and what you can do with customers to change business impact for good.
What’s Your Customer Relationship Status?
It doesn’t have to be “complicated.” Take our quiz to learn how your customers view your brand and the implications for future growth.
Are You Ready for the Relationship Economy?
Today’s customers know their worth —
and expect an authentic relationship with brands built on mutual value.
Unlocking Future Living in CEE, According to Insights Leaders
How are customer needs changing when it comes to the home in CEE – and what is the opportunity for brands?
Escalent Acquires C Space and Hall & Partners
Top data analytics and advisory firm Escalent announces today it has acquired C Space and Hall & Partners from Omnicom.
