Effective collaboration between humans and AI depends on leveraging their respective strengths to maximize impact across tasks. This strategic framework outlines three key roles AI can play alongside research professionals.

To guarantee an actionable segmentation with staying power, qualitative research is a required part of the process. Here are the steps we take to ensure impact and long-term ROI when building segmentations for our clients.

Leveraging insight communities as our core platform for conducting UX research, we have a tried-and-true method to iteratively testing and developing digital therapeutic products. Here’s the C Space approach.

Innovation isn’t a solo act, it’s a dance. This blog explores five key principles for better customer involvement, showing how Insight Communities help brands co-create with their audiences to drive real innovation.

The rise in the aging population, people living longer with chronic diseases, a shortage of healthcare staff and facilities and the high cost of professional care have all contributed to the growth of unpaid caregiving.

Understanding how we can make sustained behavior changes requires us to take a closer look at some of the underlying Behavioral Science (BeSci) principles driving our actions.

C Space, the world’s leading insight community, customer strategy and innovation agency, is celebrating its 25th anniversary.

If you’re considering a DIY approach, it’s worth asking: Are you set up to fully optimize your investment? Here are some things to keep in mind.

Stay ahead of trends. Foster authentic connections. Drive innovation. Learn how leveraging insight communities can help your brand.

To improve patient outcomes, it’s critical that brands use UX research, strategy and design to make healthcare more human. Here are some common misconceptions standing in the way. 

The rapid evolution of AI brings exciting opportunities, as well as critical challenges for the market research industry to address. Here’s how insight leaders are navigating the future.

Our latest report, The S Word, explores how “sustainability” can paradoxically stall climate action, as brands, consumers, and governments struggle with distrust and competing priorities.

Explore how the modern travel landscape is evolving, with insights on shifting priorities and sustainable strategies from leading brands, in our latest report.

Explore how the ‘   Value: Relationships Under Duress‘ project by C Space, in collaboration with Hall & Partners and Visa, uses empathy, cultural sensitivity, and innovative methodologies to uncover the emotional impact of the global cost-of-living crisis.

As CosMc’s, a new beverage-led, alien-inspired, restaurant concept from McDonald’s, lands, we’re thrilled to announce C Space’s involvement in creating the experience with actual QSR customers.

According to US consumers, Black History Month marketing messages are missing the mark. Find out why.

A successful online insight community delivers timely and relevant insights and recommendations with more actionable outcomes. But how do you prove ROI to key stakeholders?

Insights leaders recognize the need to adjust research practices to account for a diversifying society, but what’s next?

We spoke to consumers to understand their attitudes towards the holiday and how they are marketed to.

300+ consumers share their current attitudes around Dr. Martin Luther King, Jr., (MLK) Day and how brands can avoid exploiting cultural holidays to sell products and services.

An insights guide for brands and researchers to understanding the digital natives shaping our future.

Explore the evolving insights landscape and what it takes to keep your customers at the center of your business in 2024 and beyond. 

How and where customers spend their money and time is changing. 600+ customers across 9 markets tell us what this means for brands.

A new study looks at the young people who stepped into their formative years amid the tumult of the pandemic. We call them Gen C. Learn about their unique values and habits  – and why they matter to brands.

As the US prepares to celebrate the Fourth of July holiday, consumers are grappling with a new conversation around independence. Will AI make them more independent? Or too dependent? C Space’s AI Diagnostic longitudinal study uncovers key insights.

How are customer needs changing when it comes to the home in CEE –  and what is the opportunity for brands?

Three critical principles on how co-creating with customers can make your foresight strategy more inspiring, relevant and actionable.

Four ways climate is hitting insights – and what you can do with customers to change business impact for good.

It doesn’t have to be “complicated.” Take our quiz to learn how your customers view your brand and the implications for future growth.

Jessica DeVlieger, C Space’s Global CEO, weighs in on the standout trends and most significant industry developments in ’23.

To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders. 

Top data analytics and advisory firm Escalent announces today it has acquired C Space and Hall & Partners from Omnicom.

Today’s customers know their worth —   and expect an authentic relationship with brands built on mutual value.