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Five Human Superpowers Researchers Need in an AI Age
AI can make research faster, but speed isn’t the same as wisdom. This blog post shares the five human superpowers researchers need to keep insight sharp, ethical and genuinely useful in an AI age.
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Beyond Dashboards: How Insight Communities Help Brands Truly Understand Advertisers
Advertiser dashboards rarely reveal the pressures, trade-offs and motivations behind the numbers. Learn how how insight communities help brands uncover the real decision-making context behind advertiser behavior, from campaign planning to platform loyalty.
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Data Isn’t the Oil of the 21st Century. Human Judgment Is.
What if AI’s greatest impact isn’t replacing human judgment but making it more valuable? This blog post explores why the best insight teams will be the ones that pair AI efficiency with deeper thinking, stronger relationships and better decisions.
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Should an Insight Community Be Part of Your 2027 Customer Insight Plan?
Your 2027 insight plan shouldn’t start with last year’s budget. It should start with what your business needs to understand about its customers. Here are five questions to help you decide whether an insight community belongs in your plan.
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How Can Researchers Stop AI from Turning Market Research into an Echo Chamber?
What if AI is shaping the answer before your research even begins? When AI-generated assumptions make their way into a brief, research can end up confirming what we already believe. Find out how to spot and challenge those assumptions before they become an expensive echo.
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What Can Brands Learn from Travel to Drive Better Innovation?
Why do so many promising ideas never make it beyond the whiteboard? The challenge isn’t a shortage of ideas. It’s finding the confidence to move them forward. This blog post explores how looking outside your category can help turn bold ideas into successful innovation.
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Patient Insights in Alzheimer’s Disease: Rethinking Market Research for Earlier Diagnosis and Intervention
The biggest shift in Alzheimer’s disease isn’t just new treatments. It’s when decisions begin. As diagnosis moves earlier, patient insights on risk, readiness and family decision-making before symptoms appear could shape the future of Alzheimer’s innovation.
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We’re Having the Wrong Conversation About AI in Qualitative Research
We’ve spent a lot of time asking whether AI belongs in qualitative research. But what if that’s the wrong question? Reflecting on our first cross-company AI Hackathon, this blog post examines what really matters when people and AI work together.
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The Full Patient Story: What Surveys Capture and What Insight Communities Uncover
Surveys capture answers. Insight communities uncover the stories behind them. Find out why combining both approaches gives healthcare organizations a more complete view of the patient experience.
