Blog
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How Can Insight Communities Build Real Human Connection Between People and Brands?
Brands need to get close to complex consumer choices, ongoing, by creating space for real people to tell brands directly what they think and feel. Insight communities help brands understand how to genuinely help, not just guess—grounding decisions in real experiences rather than assumptions. With more signal and less noise, brands have the opportunity to listen more intently and build relationships rooted in trust. Read more to explore how communities help brands stay close to customers.
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How Can Insight Communities Help Earn Developer Trust and Improve Engagement with Technical B2B Audiences?
Technical audiences don’t respond to traditional research. Learn how insight communities build developer trust through technical fluency, ongoing engagement and credible dialogue—turning hard-to-reach B2B audiences into partners in innovation and growth.
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Public BEV Charging Reliability: A Headwind or Tailwind for BEV Sales Growth?
Based on longitudinal feedback from electric vehicle owners, we examine how public charging reliability is shaping perceptions, purchase intent and the trajectory of battery electric vehicle adoption.
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Why Does Clinical and Healthcare Industry Expertise Make or Break Insight Communities-Based Market Research?
In complex healthcare markets, listening is not enough. Learn how deep clinical fluency and market awareness elevate patient and HCP communities from research tools to engines of strategic advantage.
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What Are the 7 Challenges Insight Leaders Must Solve in 2026 to Stay Close to Customers and Power Growth?
Explore the seven challenges insight leaders face in 2026—from turning data into action and staying close to human behavior to using AI responsibly—and what it means for driving smarter strategy and real growth.
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How Will Emerging Women’s Health Trends Shape Pharma in 2026?
Explore how emerging women’s health trends—from advanced gut-hormone science to fertility tech and whole-life mental wellness—will reshape pharma in 2026, and what it means for insight leaders tasked with turning deeper, more dynamic patient understanding into smarter strategy and impact.
Reports
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The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
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Building the Next Generation of Insight Communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?
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The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
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The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
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Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
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Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
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Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
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The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
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Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
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The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
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Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
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Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
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An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
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Value, Revisited: Brand Relationships Under Pressure
Join fellow insight leaders for a 90-minute virtual Peer Connection session exploring what’s changed, what’s stayed the same, and what it means for how brands show up today.
Podcasts
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Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
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Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
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Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
